Liar Liar Pants on Fire!

The Top 5 Devious Lies You Hear About Social Media

Apr 20, 2012

By now everyone and their dog knows I love social media. I gave up my full time job at a national law firm to pursue my passion and it’s pretty incredible to do what you love (and get paid). But, it’s not all rainbows and unicorns as some portray.  Like any other job, it takes a lot of hard work, dedication and consistent engagement.  Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!  Here are my top five lies about social media:

1. Social media is free. This is one of the biggest misconceptions of them all.  Social media is NOT free.  First, it takes time.  The last time I checked time equals money right? Even if you decide to keep your social media marketing in-house you will always be paying someone to monitor your accounts. Social media management tools such as Hootsuite and Tweetdeck are free (unless you have premium accounts) but you need to quantify the time invested in learning about these tools, and how to use them properly.  If you decide to use an outside digital marketing company for your social media endeavors, be cautious of anyone that gives you a quote up front without a conversation first.  You get what you pay for in this business!

2. You need influencers. Sure it’d be nice to have Justin Bieber tweet about your new product and/or service to over 20 million followers, but you don’t need influencers to be your brand advocate. One of favorite peeps, Danny Brown, said it best:

“the influencer will only share your brand or product for reward. Hard cash, or a large mount of swag (sign me up please!). They’ll write about you once, and then move on to the next brand.”

He goes on to talk about brand advocates. These are the people who love your products and services and they love to write about it even more.  I was one of these people for a local hair shop that guaranteed a fully styled, fully dry head of hair in 30 minutes. Anyone that can do that to my mane is perfect in my mind. I told everyone I knew about how amazing these guys were. I wrote online reviews, told my friends and I continue to use their service today.

3. You’re guaranteed a new client within X amount of days. The bottom line is important. We all want to land new clients through Facebook, Twitter, Blogging and LinkedIn and Pinterest.  But you should be very weary of someone that says they can get you a new client through social media in two days, two weeks or any time period for that matter.  Digital marketing can help your business in a multitude of ways. It will increase brand mentions across the web, create communities based around your products or services and yes, it can bring in new business. But there isn’t a set timeline.  It takes dedication, consistency and skill.

4. You need to be happy all the time. There are no rules when it comes to social media. Yes, you should mind your manners most of the time but feel free to act yourself once in awhile.  You know why social media marketers get a bad rap most of the time? It’s the ones that act like everything is amazing 24/7, you know the type – they make me want to run for the hills.  Seriously, you can’t be that happy all the time! Act human. We all have our ups and downs. Don’t rant about your clients and/or your relationship mishaps but feel free to vent about what gets you down.  Get it out in a blog post. Other people are probably having the same issues and maybe your words will help.

5. You should give up your real life for your online life. Everyone I know online has gone through this at one point or another. We get that aha moment where everything clicks. We land our first client through a Twitter exchange, or get a referral through Facebook, and we’re hooked.  Instead of setting aside a set amount of hours per day to use social media, it becomes our life.  Even when we leave our house, we’re checking in online through our smart phones. This is when your real life relationships start to fail.  You know those people that check their phones 55 times through dinner? Don’t become one of them.  Unplug. Detach. Untether. We’ll be here when you get back, promise!

So there you have it, my top five lies about social media as told from someone that experienced every one of them at some point.  Have any more to share? Please share them in the comments below.  I’d also love to hear what you think about our new Shift Digital website! It’s exciting right?

 

@samtaracollier of @shiftDM identifies #SocialMedia Lies | #Learntorock The Truth!

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#Learntorock – “#LinkedIn #Search” from @ShellyKramer

You are here: Home / Blog / Business Intelligence / The Shocking Truth: Why You Don’t Show Up in LinkedIn Search

The Shocking Truth: Why You Don’t Show Up in LinkedIn Search

Posted by on April 20, 2012 · http://www.v3im.com/?p=6694“>Leave a Comment 

How to show up in LinkedIn search

How many of you have a LinkedIn profile? Probably most of you…right?

Now, how many of you have been contacted on LinkedIn by someone who found you through search? Probably just a few.

But it doesn’t make sense, huh?

  • You groomed your profile so it had a compelling headline.
  • You put the keywords with which you want people to find you in the right spots.
  • You have recommendations from your coworkers, boss, and clients.
  • You have joined the groups related to your industry
  • And you’ve connected with everyone you know who’s on LinkedIn.

So what’s left?

No, it’s not that you haven’t answered LinkedIn Questions or been a more active member of your network.  It actually comes down to one number.  Your connections.

I’ll show you.

Why you don't show up in LinkedIn search

When a headhunter, recruiter, or anyone searches for a person, more often then not they will search for keywords or titles.

In this case, I’ll demonstrate with a fairly generic term like Business Consultant.

Obviously specific results differ based on your profile, who you are connected to, etc.  But the general guidelines I’ll show you will be consistent for everyone.

Why you don't show up in LinkedIn search

Those in your network will automatically shoot to the top, whether it’s a group or direct connection.

This is just one reason why having more connections and groups will be to your advantage, but let’s dig deeper first.

Why you don't show up in LinkedIn search

It’s pretty obvious from a glance that Kenneth has stuffed his profile with the keywords he wants to show up for, but you’ll also see he has 500+ connections. 

Keyword stuffing doesn’t get penalized on LinkedIn like it does on Google, so lots of people take advantage of it. But just stuffing your keywords all over your profile won’t get you seen. The real differentiator is the connections.

In other words, if you keyword stuff your profile, don’t expect to shoot up the search list if you still only have 100 connections.

Also, I don’t recommend stuffing your profile full of keyword jargon if your goal is to be seen by recruiters or headhunters. Do you think they want to hire a person who has a shady profile full of repetitive keywords?

The people who tend to do this are mostly hoping viewers will click on the link in their bio to see their actual website.

Let me show you another example to demonstrate that you can still stand out without using a gimmick like this.

Here’s Dennis’s profile.

Why you don't show up in LinkedIn search

This is much more acceptable.  He uses appropriate keywords but also has 500+ connections.

An important thing for me to note is that, many times, the people who are coming up aren’t just sitting on 500 connections…it’s more in the 1,000′s.

I can do this with several more, but you get the point.

But I Don’t Know 500+ People on LinkedIn

Neither do I.  And to confess, I haven’t gotten to that 500+ number myself. (But I’ll show you how you can a little later).

You see, LinkedIn has strict rules for who you connect with. And the penalties could be very bad for your network growth.

Why you don't show up in LinkedIn search

And they have a system for finding out if you are spamming connection invitations.

When you ask to connect with someone, that person has three options.

1.  Accept the request

2.  Ignore your request

3.  Report your request as SPAM

There are two ways you can get in trouble.

First, you can get reported if they select your connection as SPAM.

The second way is a bit less obvious. If they click ignore, two more options come up.  These are; “I Don’t Know This Person” and “Report as Spam.” If either of these are selected 5 times, LinkedIn will require you to enter the email address of anyone you want to connect with in the future.

So How Have Others Connected With Thousands of People Without Getting Reported?

The trick these people have found is to connect with only those they know will not click those two options.

The obvious low-hanging fruit are the people they know in person who are on LinkedIn.

But for most of us, that won’t be enough.

So that’s where LIONs come in handy.

What’s a LION?

You may have seen a profile headline that looked something like this.

Why you don't show up in LinkedIn search

This means that person is a LinkedIn Open Networker. Meaning, s/he is open to connecting with new people. whether s/he knows you or not.  There’s a good chance that if you request to connect with one of these people, they will accept, or at least not mark you as spam or “I don’t know.”

So Where Do I Find Them?

Glad you asked.

Here’s a List of Top LION Groups

  1. TopLinked.com (Open Networkers)
  2. OpenNetworker.com
  3. LION500.com
  4. InvitesWelcome.com (Open Networking)
  5. LION Worn with Pride

Often times you can join these groups and see if they have a discussion in which people have openly commented that they are seeking new connections.  Those are the people to start with.

Some Hidden Benefits of Connecting with LION Members

One thing I found while looking at these groups was that many of these LION members also happened to be recruiters.  So that’s a plus.

Secondly, being connected with other people who are connected to a wide network will make you that much closer to being a 2nd or 3rd connection to those you want to be noticed by.

For example, say a headhunter is looking for a sales manager for their client. When they search for sales managers, you show up because you are now connected to someone in the headhunter’s network.  That connection may be a LION member with over 5,000 connections who just happened to have this headhunter and you as two of them.

Basically, the more connected the people in your network are, the more likely you will end up being connected to those who can make a difference in your career.

What Are Some Actual Numbers I Can Expect to See If I Become a LION?

How many times you show up in search or are looked at by other people on LinkedIn obviously depends on a few other things on top of the number of connections you have.

But will connecting with more people increase these numbers?

Absolutely.

I was lucky enough to share one LION’s numbers after they passed the 500+ threshold.

Why you don't show up in LinkedIn search

Not bad, right?

How would you like to have over 600 people see your profile in a month or come up in search over 1,000 times?

Is Becoming a LION Right For You?

LinkedIn is YOUR personal network.

Before becoming a LION yourself, I’d ask this question.

What Is The Goal of Your LinkedIn Profile?

For some it’s to help them passively find jobs.

Others use it to show credibility in case someone Googles their name.

Some just made a profile because they were curious.

If coming up in search more often or getting more eyes on your profile will help you with your goal, think about it and see if it’s the right fit for you.

If LinkedIn is more useful to you to see what connections you have through the people you actually know, becoming a LION could make that much more difficult.

What do you think?  Share in the comments below.

Bryce Christiansen

Bryce Christiansen stays busy marketing, blogging, and managing communities across the internet.  Be sure to check out his latest project, The People Profiler, a new web app that helps you communicate more effectively with others.  You can find more of his work on The Balanced Worklife Blog where you can download his “Career Toolkit For Balanced Workers” free.

 

 

Image courtesy of HasinHayder

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#Learntorock Your #ContentMarketing Plan by @juntajoe

We’ve asked some speakers from Content Marketing World 2012 to give us a bit of a teaser for their session. Here is what Melissa Harrison from Allée had to share:

I often run into business owners or talk to clients who understand the importance of content marketing and know what to do—it’s the actual doing that freaks them out. It can be overwhelming to keep it all organized and know where to start.

“What? You want us to blog daily? How the heck will we manage that?”

I hear comments like this a lot.

My session is designed to bring down the anxiety level when it comes to content marketing and provide strategies for organization. During this year’s Content Marketing World, I’ll present “How to Organize Your Content Marketing Plan” with sample templates, tips on how to produce consistent content and what project management has to do with your content marketing plan.

My colleagues and I work on a variety of content planning initiatives for our clients at Allée and what works for some companies may not always work for the next. I’ll bring some great examples for customized organization as well. I’m a natural planner and I thrive on organization, spreadsheets and to-do lists (which isn’t always considered the most exciting trait, I know). But I’m truly pumped for my session at CMW and equally excited to connect with other content marketers

If you’d like to chat before the event, you can find me on Twitter (@alleecreative), LinkedIn or Facebook.

See you in September!

#Learntorock “#MediaRelations as Part of Your #Marketing Mix” by @IdeaGrove

Media relations is one of the great, low cost marketing tools available to businesses and NPOs (Non Profit Organizations). Furthermore, it offers a variety of advantages that traditional paid advertising doesn’t.

The content of a print or broadcast story about your business – published by a news department – has more credibility than the same content used in a paid advertisement. The public continues to trust the content selected by news editors over content found in advertising.

Hopefully is the big “if” when it comes to Media Relations

From a financial perspective, media relations is tough to beat. The production costs of producing a print or broadcast advertisement is generally minimal in comparison with the high cost of placing it with any kind of frequency. Conversely, the initial cost of writing a press release is generally low – with there being little additional expense in it being submitted and hopefully appear.

However, the word, “hopefully,” is the big “if” when it comes to media relations because there is no guarantee that your story will be picked up by an editor. The “assurance factor” of paid advertising is one of the main reasons paid advertising remains more popular. That’s why when relying on media relations to tell your story, it’s vital to make submissions that are newsworthy, appropriate to the given media outlet – and directed to the proper editor.

The definition of newsworthy

The definition of newsworthy varies from publication to publication. In order for you to know what qualifies, you must be knowledgeable of the editorial content of the media outlets you plan to solicit. Make a study of those outlets where you’d like your story to be placed and see what types of stories they use.

For example, does the newspaper you plan to solicit have a business section? If so, do they publish business briefs? What are the other business circumstances that they would consider newsworthy? Submitting an article that is in keeping with the recognized content of that news organization will give you a major advantage in getting it published. In fact, you may be surprised by the reception you get.

Building relationships with publication editors

If you’re in doubt about what types of stories editors are interested in, call and ask them. In doing so you’ll establish a relationship with that given editor. And as we all know, relationships are everything. At the very least, call the publication and find out what editor you should direct the news item to.

Email is terrific but making a phone call is much better. A phone call – whether answered by the editor or you merely receive voice mail – allows you to make a better case and potentially answer questions the editor might have.

When sending the story to the editor reference your call and preface your email message with, “Thank you for taking the time to speak with me today about…” or “Earlier today I left you a voice mail message concerning…” Also, photos always help to sell a story. Submit good, clear shots.

Developing your editorial calendar

Following this survey you will have the knowledge you need to develop an editorial calendar. Every year I hear business owners promise themselves that they will take greater advantage of media relations opportunities as part of their overall marketing effort.

Unfortunately, these opportunities often go unfulfilled like so many other New Year resolutions unless an editorial calendar is established.

Here is an approach you might use in developing a calendar. Consider all the “news” opportunities your business might have during the course of a year. Here are some examples to help you put your calendar together…

  1. Will one or more of your employees receive some type of professional accreditation? Knowing this, you could plan on submitting one or more business briefs during the course of the year.
  2. Your company might also be involved in some charitable volunteer work – for example, a food drive. Count on submitting a photo with an expanded caption either promoting the drive or reporting its results – or both.
  3. You might also try to “pitch” or sell a story related to your industry (trends, changes, etc.) by calling the editor of a publication, radio or television station. If you do, steer clear from making the story solely about yourself.

After thinking about these various editorial ideas, develop a calendar that maps out the months you’ll plan to make these submissions and stick with it.

Media relations pays off now more than ever

This is very true given our world of digital communications. News organizations that use your press release in their print publications, radio or tv broadcasts are also posting them to their websites where they often get picked up on blogs.

There is no greater professional satisfaction than seeing your most recent news release all over Google’s first pages (SERPs). Conversely, I’ve posted releases on blogs appropriate to the subject matter and had metro news editors pick up the story and call me for more information.

The submission of diverse news content to a variety of media outlets can create a significant amount of public awareness. Hopefully these strategies will prove helpful to you. They’ve served me well for nearly 30 years. Good luck!

This article originally appeared on Wood Street News & Blog and has been republished with permission.

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